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HOW ONLINE SHOPPING HAS CHANGED THE FASHION INDUSTRY

HOW ONLINE SHOPPING HAS CHANGED THE FASHION INDUSTRY

It’s no secret that online shopping has been on the rise in recent years. But just what does that mean for the fashion industry as a whole? Well, it means a lot of change in how consumers shop, as well as where they do so. Department stores that’d been successful in the brick-and-mortar space have taken a hit, but online brands have thrived. This new-age way of shopping has paved a new way for fashion.


First and foremost, people are shopping differently. With online shopping comes the ability to shop at any moment- you don’t have to take time out of your day to run to the mall. This has led to an increase in sales, which brands and retailers are loving. However, it’s important that these websites cater to the consumers’ needs in order to be the ones capturing the sale. Matters such as advertising, aesthetics, and reviews from other customers. Since clothing can’t be felt or tried on through a screen, it’s important that it looks attractive to the customer.


Another notable change in the fashion industry, thanks to online shopping, is the shift from shopping at department stores to shopping at niche brands. Those smaller brands haven’t had to deal with the logistics and costs of opening a store, so they’ve had the ability to launch a brand when they likely wouldn’t have been able to before. This has meant more competition in the marketplace, but also more options for shoppers.


We love the convenience of online shopping. seattleglam.com is one of our go-to sites when we need a little retail therapy. Brands like this one have totally mastered the shift into e-commerce.

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